Early German monks created ââ¬Åbockââ¬Â beer as a hearty beverage that would help sustain them during their Lenten fasts. The first bock beers were dark, but soon came ââ¬Åblonderââ¬Â styles such as maibock. Maibocks have a rich, malty, full flavor. And, since our first brewhouse was from Heimertingen in Bavaria, we’ve honored that heritage by giving the name to our first lager beer.ââ¬ÅBock,ââ¬Â by the way, is German for ââ¬Åmale goat.ââ¬Â It doesn’t make sense to us either.