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$1 Pints of the new Indiana Pale Ale at HB Burger (Heartland Brewery)

December 08, 2009, Tuesday at 5:00 PM - 7:00 PM

Pints of the new next generation Indiana Pale Ale will be available for $1.

As you might know, Heartland has been brewing beer in New York City for the past 15 years. During this time there’s been a flat-out revolution in the popularity of craft beer in the U.S. Moreover, Americans’ taste in beer has changed dramatically. Consumers are now excitedly embracing more complex, intensely flavored beers that only five years ago they might have found overwhelming. The IPA category, in particular, has surged in popularity as imbibers realize that it’s overly simplistic to describe hop-driven beers as simply “more bitter” than other brews.

In recognition of this shift in taste, Heartland has rolled out a next generation Indiana Pale Ale. For starters, it’s made with a nutty, rich English pale ale base malt, a touch of caramel malt for more depth of color, and an unmalted flake barley for textural roundness. Kelly also uses four hop varieties, each at different stages, which gives the finished beer a bold, resinous mouth feel. Each of the hops also adds a different flavor component: Chinook (bitterness and background spice), Amarillo (floral citrus), Cascade (grapefruit), and Simcoe (pine). Finally, this beer is unfiltered, resulting in a richer, more complex finish. I encourage you to stop by a Heartland to try it. I think you’ll be impressed.

Details

No Entrance Fee

Location: HB Burger (Heartland Brewery) | Map: 127 West 43rd Street New York, NY 10036

Contact: (212) 575-5848

Website: www.heartlandbrewery.com