Sam Adams Beer Lover's Choice Awards

Each year, Boston Beer takes votes on two recipes that it serves at festivals, open house events, etc. Last year’s winner, Samuel Adams Noble Pils, beat out what looked like a Pale Ale or IPA. As a result, Noble Pils hit the market this past spring in its own six-pack (and 12-pack).

Boston Beer will once again be polling drinkers to decide the 2010 winner. The contestants are a Belgian-style IPA and an American Rye Ale. Stop by on Tues, Sept 7th to join us and the Sam Adams beer rep as she will be sampling these beers in order to get your vote!