Beyond Resin began with the template of a West Coast IPA: bright, crisp, and dry with a hop character focused on classic American hops. These hops have a pronounced pine character like Chinook, Simcoe, and Columbus. In a deviation from the West Coast style, we decided to use what we learned brewing New England Style IPAs. By eliminating the vast majority of the bitterness from the hot side of the brewing process. We’re coming to realize that many beer drinkers who believe they don’t like hoppy beers really just don’t like the bitterness. Whereas the fruity, piney, citrusy characteristics of American hops are almost universally enjoyed.