A new product, Chang Classic, was launched, with production shared between ThaiBev’s three breweries.
Chang was made with the vision of the top executives to expand the beer market with a Thai taste albeit with international quality, to give the consumers an alternative with the fervent belief in the brewing and production capability of the Thais. With its attractive taste and a price that appealed to consumers at all levels, the response and success of Beer Chang marked a new era and turned a new page for the Thai beer industry. In 1998 Beer Chang was awarded the “Gold Medallion” at the International Beer Competition in Australia in the category of “Lager, Unlimited Degree”. Since then, Beer Chang has become known as “the international Gold Medallion winner beer of Thailand”. Note: alcohol content may vary