Tsjeeses was born out of a 5 year brew experience regarding x-mas beer without being capable of finding a suitable name up to now. With the name came a face, a caricature actually, that was drawn on the day Urbain, our brew master and master brewer, drank too many Tsjeeses’s. Every time he drinks one, he says “Tsjeeses, what a beer”. Therefore the name is more an expression of stupefaction than a curse. We have had already many discussions around the pronounciation of “Tsjeeses”. Very close would be that you say “cheeses” or cheese in plural.