Endurance Brewing Company
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All beers · Endurance Brewing Company
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Endurance Pale Ale
Our flagship ale is named in honor of Tom Crean, Second Officer of The Endurance -- an expedition to the South Pole in 1914 under the command of British explorer Sir Ernest Shackleton.
About the brewery
Endurance Brewing Company was founded by 4 guys back in 2004. And it’s kind of funny how it got started… the original idea for the company started as a simple marketing project by one of the founders. Having just read about Sir Ernest Shackleton’s incredible Endurance expedition, he set out to incorporate the story in a marketing project. When he saw the image of Tom Crean (which has stayed as our primary image), his first thought was – “This image belongs on a beer bottle”… and so the first label was created! After far too many beverages one night, 2 of the founders decided it was time to take this great idea and do something with it… so there, in Boston, Endurance Brewing Company was launched and the rest is history.