How-to guides, insider tips, and data-driven insights for breweries and beer-focused bars and restaurants.

Why great beer menus include beer descriptions, ABVs, style, and brewery location

Last updated February 07, 2020 · By Dylan Blake

Preview why beer menus should include beer descriptions abvs style and brewery location 8a6f8675

You already did what you assumed was the hardest part: you built an awesome craft beer program. You get hard-to-get kegs, you advertise well on social media and elsewhere, and customers seem happy when they're drinking their beer.

But still, your beer sales aren't as high as you'd like them to be.

What's going on?

The answer is your beer menu.

A great beer menu—with beer descriptions—makes it easier for customers to find the right beer for them. It speeds up their ordering, so that they spend more time drinking (and buying your beer) and less time deciding on which beer to drink.

That time savings adds up, so that by the end of the night those customers have had one or maybe two more beers than they otherwise would have.

Just like that, your beer sales finally climb to where you want them to be.

Read on to learn how to use BeerMenus to create an awesome beer menu—beer descriptions included—with just one click.

How an awesome beer menu can save you hours each week

Last updated February 07, 2020 · By Dylan Blake

Preview how to save hours a week on your beer menu 785ce86d

Well, my cook didn’t show up so I had to cook, then my bartender was sick the next two days so I had to bartend/serve, then I went on a much needed 4 day break away and now I am back trying to catch up with all that didn’t get done before I left and since I left. Not to mention my other cook now has not showed up...

Sound familiar?

In a world where that's your reality—which is a world you live in every day—how could you possibly have time to make a better beer menu? There's way, way, way too much to do to spend time on that.

But making your beer menu doesn't have to be a timesuck!

Read on to learn how to make your beer menu updates take minutes instead of hours, all while having a professional-looking menu template.

How to create a beer menu template for your new bar or restaurant

Last updated February 07, 2020 · By Dylan Blake

Preview how to create a beer menu template for your new bar or restaurant 33e4efff

Most of the hard work is done. You've got zoning approval and you’ve got your liquor license. Your taps are installed, and your keg cooler works.

It's finally all happening, and you can exhale.

Until you realize you still need to get your beer menu ready.

You search on Google to try and find an online template that you can start with. You find one you like and, since it feels like things are going well, you start adding your beers.

Right then—at that precise moment—your heart sinks.

You realize you have to track down descriptions for all your beers yourself. That takes a lot of time. And you don't just have to do it once—you have to do it every single time a keg kicks.

Making your beer menu doesn't have to be a major pain in the butt! Read on to learn how to use BeerMenus to create and update your beer menu in just a few clicks, beer descriptions automatically included.

How to find the right menu template for my restaurant or bar

Last updated February 07, 2020 · By Dylan Blake

Preview find the right menu template for my restaurant or bar 9cd0bfe0

You’ve done the hard work: you’ve created a list of awesome menu items and you can’t wait to get them in front of your customers. But there’s one big step left: now you have to choose or create your menu template.

So you start looking for a tool that can help you create your menus. First step: you run some searches on Google.

The results are overwhelming: there are dozens of sites out there (and probably more) that claim to be “the best,” or “the most customizable,” or “the easiest” way for you to make your menu. They offer 1,000, 6,000, 10,000, or more menu templates.

But you don’t want or need 6,000 menu templates—you need the one that’s right for your bar. And all the claims of “best” and “easiest?” That stuff’s even worse because it’s an advertisement: of course these companies will say their own menus are the best.

So in a world void of fact, how on earth can you actually find the right menu template for your bar or restaurant?

We wrote this article to cut through the noise and help you actually answer that question. Read on to learn how to choose the right menu template for your bar or restaurant.

iMenuPro: the right menu maker for my restaurant or bar?

Last updated February 06, 2020 · By Dylan Blake


If you’re considering using iMenuPro, there are a several things you certainly understand:

  • Great menu design is important for a successful restaurant or bar.
  • A restaurant menu maker can help save time and money.
  • A really good menu design can help to increase sales.

But with so many online menu makers out there, which one is right for your business?

For many restaurants and bars, iMenuPro is a great solution for solving these problems. (And you can believe us—since we’re officially competitors.)

But iMenuPro isn't the best fit for all restaurants and bars. That's especially the case for bars and restaurants with a rotational beverage program, for whom a service like BeerMenus is likely a better solution.

Use this article as a guide to determine whether iMenuPro is the right menu maker for your restaurant or bar.

MustHaveMenus: the right menu maker for your restaurant or bar?

Last updated February 06, 2020 · By Dylan Blake


If you’re considering MustHaveMenus for your restaurant or bar, chances are good that something broke down with your manual menu-making process.

Maybe you want to improve your menu design. Maybe you’re hoping to cut down on the amount of time it takes to update your menu. Or maybe you’re looking for a solution that’s cheaper than a graphic designer.

Read on to learn how to determine whether MustHaveMenus is the right solution for solving those problems and improving your menu-making process.

Full disclosure: we’re BeerMenus, another online menu-maker. But even so, we often recommend MustHaveMenus because it’s a better fit for many bars and restaurants than our own service. At the end of the day, whether you use our service or not, our goal is to help your business succeed. Whether we recommend using MustHaveMenus, BeerMenus, or another service, know that the recommendation is based in honesty, not greed.

And honestly, certain bars and restaurants—most notably those with a rotational beverage program—could benefit more from using a solution like BeerMenus than one like MustHaveMenus.

10 Tips To Get More Followers on BeerMenus

Last updated June 04, 2019 · By Will Stephens

promo pack

We all know the value of Regulars in the beer business. They come in monthly, weekly, or even daily—they're like a revenue baseline. Without them it would be hard to succeed.

But what if there was an easy way to increase that baseline? What if you could turn that monthly visitor into a weekly visitor? Or a weekly visitor into a twice-a-week visitor? The boost to your bottom line would be huge.

Enter the BeerMenus equivalent of a Regular: a Follower.

What are Followers?

Followers are people who always want to know about changes to your beer selection.

By clicking "Follow," these folks have opted into a phone and/or email marketing campaign coming from you. All you need to do is update your page. When you do, you trigger BeerMenus notifications to these folks about your updates.

These notifications come in the form of push notifications on customers' phones and via emails (which, as we recently investigated, is extremely valuable).

Increasing your BeerMenus followers means instantly increasing your marketing reach. That, in turn, will lead to a boost to your bottom line.

At this point, you probably want to increase your number of followers. Here are 10 tips to make that happen.

On BeerMenus:

52,299 Places · 307,418 Beers