We all know the value of Regulars in the beer business. They come in monthly, weekly, or even daily—they're like a revenue baseline. Without them it would be hard to succeed.
But what if there was an easy way to increase that baseline? What if you could turn that monthly visitor into a weekly visitor? Or a weekly visitor into a twice-a-week visitor? The boost to your bottom line would be huge.
Enter the BeerMenus equivalent of a Regular: a Follower.
What are Followers?
Followers are people who always want to know about changes to your beer selection.
By clicking "Follow," these folks have opted into a phone and/or email marketing campaign coming from you. All you need to do is update your page. When you do, you trigger BeerMenus notifications to these folks about your updates.
These notifications come in the form of push notifications on customers' phones and via emails (which, as we recently investigated, is extremely valuable).
Increasing your BeerMenus followers means instantly increasing your marketing reach. That, in turn, will lead to a boost to your bottom line.
At this point, you probably want to increase your number of followers. Here are 10 tips to make that happen.