Proper No. Twelve Irish Whiskey is a brand founded by Mixed Martial Arts Champion Conor McGregor under his Eire Born Spirits company. The name refers to the southwest area where McGregor hails, Dublin 12. McGregor worked in concert with master distiller David Elder, formerly of Guinness, to decide on the final blend selected from almost 100 blends. This is a triple-distilled blended whiskey matured in former bourbon barrels. Notably, the company will donate $5 for every case sold to local first responder organizations & charities up to $1 million annually.