These folks have an excellent beer list—they serve their own beers, but they also serve top-notch beers from around Ohio (and further afield, if it's warranted).
They knew they wanted a modern feel for their digital menu signage, so they used an all caps sans serif font and a dark gray background to accomplish that.
The result is an awesome menu display.
Also—notice that in this image the tap numbers (which you can set up with just one click) start at 15 instead of 1. They do this because they set their menu display to scroll between 2 pages: taps 1-14 on page 1 and taps 15-28 on page 2. You're looking at page 2 here.
7. Howl at the Moon - Across the US
Why is it good? They group their beers by style.
When you've got a balanced beer list, you may need to provide subheaders to help customers narrow down their choices. Howl at the Moon did just that, breaking their options out into Hoppy, Fruity & Spicy, etc. categories.
Why is it good? The modern theme, the typewriter font, and...wait a minute—is that Chuck Norris?
That's right, you're seeing things correctly—that's Chuck Norris hiding down in the lower right corner of this menu. It was absolutely our favorite custom design request of the year. (Psst: If you read this and include a similar easter egg on your menu design, you'll get a 50% discount on BeerMenus. Just send an email to dylan at beermenus.com to get the discount.)
How do beer menu boards from BeerMenus work?
Setting up and using BeerMenus TV Menus is extremely simple. All told, you can have a fully-functioning menu up and running in 10-20 minutes!
Step 1: create a business account on BeerMenus.com:
Your life is very easy: just update on your BeerMenus.com page whenever a keg kicks or your beer menu changes. As soon as you update on BeerMenus, your TV Menu will instantly update.
You can make the updates on whatever device you'd like—phone, computer, laptop, or tablet. And you can make the updates anywhere you'd like: at home, at your business, or in Antarctica.
It doesn't just have to be you updating your menu. It you're not at the bar/restaurant/taproom, you can have a coworker or employee update your menu for you because BeerMenus is a multi-user system.
How customizable are the menus?
Extremely. Here's what's customizable on the menus:
include your logo
sizing (e.g. how many beers you want to show your page)
customizable text boxes to message specials, social media, etc.
What beer information can I include?
You can include all the beer information you'd like:
A note on beer descriptions: space is often at a premium when it comes to digital beer menu boards, and descriptions can take up a significant amount of space. You can include them if you like, but know you're making a tradeoff and your menu will likely have to scroll through several screens to get through your entire beer selection, which is not the best customer experience.
What else can I include on my beer menu board? Specials? Other items?
Yes, you can include specials on your beer menu board.
You'll include them in a specials slide within your menu profile. They're either rich text (i.e. you just type out the special) or a full screen image that you can upload.
Once you create a special, your beer menu board becomes a slideshow, and will scroll through the menu slides and then your special slides.
Typically folks like to include things like happy hour specials, upcoming events, food specials, or even their entire food menu on their special slides.
Here are some examples of diy special slides that folks have recently peppered into their digital beer menu:
Does BeerMenus make other menus? Or just TV Menus?