These folks have an excellent beer list—they serve their own beers, but they also serve top-notch beers from around Ohio (and further afield, if it's warranted).
They knew they wanted a modern feel for their digital menu signage, so they used an all caps sans serif font and a dark gray background to accomplish that.
The result is an awesome menu display.
Also—notice that in this image the tap numbers (which you can set up with just one click) start at 15 instead of 1. They do this because they set their menu display to scroll between 2 pages: taps 1-14 on page 1 and taps 15-28 on page 2. You're looking at page 2 here.
7. Howl at the Moon - Across the US
Why is it good? They group their beers by style.
When you've got a balanced beer list, you may need to provide subheaders to help customers narrow down their choices. Howl at the Moon did just that, breaking their options out into Hoppy, Fruity & Spicy, etc. categories.
Why is it good? The modern theme, the typewriter font, and...wait a minute—is that Chuck Norris?
That's right, you're seeing things correctly—that's Chuck Norris hiding down in the lower right corner of this menu. It was absolutely our favorite custom design request of the year. (Psst: If you read this and include a similar easter egg on your menu design, you'll get a 50% discount on BeerMenus. Just send an email to dylan at beermenus.com to get the discount.)
How do beer menu boards from BeerMenus work?
Setting up and using BeerMenus TV Menus is extremely simple. Just follow the steps below to preview your TV Menu within 10 minutes without talking to a single person.
1. Create a page for your business's BeerMenus account:
2. Add your beers on your update menu page:
3. Click the TV Menus tab at the top of your update menu page:
4. Click the blue "+ New TV menu" button:
5. As soon as you do, you'll see your basic TV Menu preview:
6. Customize your digital menu with a custom header/footer and menu settings
This is the fun part! See the next section for an in-depth look at customizations.
Customizing your TV Menu
Every day folks with no graphic design background use our TV Menu builder to create menus perfectly customized to their business. Check out the video below for a quick overview, or else read on!
By default your TV Menu will just have your business name in the header and nothing in the footer, but you can customize either to include your logo, happy hour specials, "follow us on social media," or whatever else you'd like.
There are some pre-designed themes you can choose from along the left hand side of the page:
You can just choose a theme and stick with it if you like, or you can use a theme as a starting point and continue customizing from there. Most people do the latter.
The Structure settings allow you to adjust or tweak things like:
How many menu items you want on each page
How many columns you'd like to use
Landscape or portrait layout
How you'd like to sort your beers (style, alphabetical order, etc.)
Use the content settings to include/exclude content from your menu. For example you can:
Show/hide serving type (e.g. Draft, Bottle)
Show/hide producer location
Choose which menu sections to include (maybe you only want your drafts on the TV Menu)
Once you've built out the bones of your menu, it's time for the fun part—customizing. Use the settings here to:
Build a custom header/footer (you can also do that through the live preview)
Add a background image
Add a watermark
Choose your fonts
Choose your font color
After initial setup
Your life is very easy: just update on your BeerMenus.com page whenever a keg kicks or your beer menu changes. As soon as you update on BeerMenus, your TV Menu will instantly update.
You can make the updates on whatever device you'd like—phone, computer, laptop, or tablet. And you can make the updates anywhere you'd like: at home, at your business, or in Antarctica.
It doesn't just have to be you updating your menu. It you're not at the bar/restaurant/taproom, you can have a coworker or employee update your menu for you because BeerMenus is a multi-user system.
How customizable are the menus?
Extremely. Here's what's customizable on the menus:
include your logo
sizing (e.g. how many beers you want to show your page)
customizable text boxes to message specials, social media, etc.
What beer information can I include?
You can include all the beer information you'd like:
A note on beer descriptions: space is often at a premium when it comes to digital beer menu boards, and descriptions can take up a significant amount of space. You can include them if you like, but know you're making a tradeoff and your menu will likely have to scroll through several screens to get through your entire beer selection, which is not the best customer experience.
What else can I include on my beer menu board? Specials? Other items?
Yes, you can include specials on your beer menu board.
You'll include them in a specials slide within your menu profile. They're either rich text (i.e. you just type out the special) or a full screen image that you can upload.
Once you create a special, your beer menu board becomes a slideshow, and will scroll through the menu slides and then your special slides.
Typically folks like to include things like happy hour specials, upcoming events, food specials, or even their entire food menu on their special slides.
Here are some examples of diy special slides that folks have recently peppered into their digital beer menu:
Does BeerMenus make other menus? Or just TV Menus?