Doing social media for a bar or restaurant can feel daunting, especially if you've got a million other things going on. Many folks just don't really commit to it.
It's easy to see why because questions abound: What should you post? When should you post? How often should you post? And on which platforms? And what if you're not a talented photographer?
We'll dive into all those things in detail over the summer. But today we're sharing high level advice from marketing expert Rob Austin, who runs marketing for Leader Bar in Chicago. His advice is this: your only goal with social media—and any visual marketing—is to show prospective guests what they can do at your bar, restaurant, or brewery.