Doing social media for a bar or restaurant can feel daunting, especially if you've got a million other things going on. Many folks just don't really commit to it.
It's easy to see why because questions abound: What should you post? When should you post? How often should you post? And on which platforms? And what if you're not a talented photographer?
We'll dive into all those things in detail over the summer. But today we're sharing high level advice from marketing expert Rob Austin, who runs marketing for Leader Bar in Chicago. His advice is this: your only goal with social media—and any visual marketing—is to show prospective guests what they can do at your bar, restaurant, or brewery.
That sounds reductive, but if you frame up this advice as your north star, your social media marketing quickly falls into place. You'll actually spend less time on it than if you're scrambling to post just because you feel like you should.
Here's how to go about it:
You'll be hearing from Rob a lot throughout the next couple months as we return to his well of marketing knowledge. Check out the interview clip below to learn more about his background in photography, videography, website design, and bar-visiting as well as more advice on marketing in general:Watch interview clip
More troubling—but not surprising—data from the Brewer's Association this week, which reported that 29 out of the top 50 craft breweries in the US saw year-over-year volume declines in 2022.
18 of the top 50 grew, while 3 remained flat. Overall craft volume remained flat.
Earlier this year we reported that for the first time ever spirits surpassed beer in overall marketshare, a change driven by huge RTD and seltzer growth, super-premium spirits, and spirits tourism.
This new data indicates that shift didn't just come from folks moving away from domestics. There was some churn away from craft beer, too.
Basically, it seems that craft beer's growth trajectory has decidedly changed from the absolute rocket ship it was 5-10 years ago to a flatter holding pattern. (It's of course still gigantic.) I think we all knew this was the case and felt it anecdotally. The data is just finally showing it too.