Zach Mack owns a beer-centric store in Manhattan—at Alphabet City Beer Co. he sells 450 SKUs of beer to go and his 11 taps are reliably the best 11 taps you're gonna find in NYC.
So you wouldn't know it (I definitely didn't), but he's got a sneaky-awesome wine program that's simple, makes him some great incremental profits, and actually has gotten him a fair amount of wine-drinking regulars at his beer bar.
Here's how he thinks about having a simple, profitable wine program at a beer-centric place:
It's such a great tactical move because it's lightweight but makes you appealing to more people at more times:
Check out the interview clips for more from Zach on selling wine at a beer-focused bar:Watch interview clips
As covered in the Industry News section, Yuengling is expanding into 3 more states in 2023 and beer drinkers in those states are so eager for it they're buying it presale.
Try out the 5-question Yuengling quiz below and scroll to the bottom of the newsletter for the answers!
1. 100 years before the beginning of the Great Depression, a German immigrant surnamed Yuengling started the Eagle Brewery, which went on to become Yuengling proper. This year is now given as the date Yuengling was founded—what year was it?
2. In what state was Yuengling founded? (Give yourself a bonus point if you can name the city.)
3. The brewery's founder shared a first name with an English musician who once wondered whether there was life on a certain red planet. What was Herr Yuengling's first name?
4. In what state did Yuengling open it's first out-of-state brewery? And is it served in Margaritaville?
5. Yee-haw! What is the westernmost state where you can currently purchase Yuengling?
Reader Sam from Brooklyn recently sat down with the goal of creating a beer-based palindrome and came up with the following:
Xanax?! No set ale elates on Xanax.
Pretty darn good—thanks Sam!
If you've got something beer-, booze-, or bar/restaurant-related (palindrome or otherwise) that you'd like to share with the audience, just reply to this email!