Digital beer menus are attention-grabbing and easy for customers to read. This makes life easier for your bartenders and makes the entire ordering process more efficient, which drives a significant increase in beverage sales.
But questions abound: how do I even create a digital beer menu? How can I actually get it onto a TV? And how can I avoid going through a whole updating rigmarole every time I kick a keg?
TV Menus from BeerMenus make it extremely easy.
You can either design your menu yourself or get the help of our own professional designers, who can create a custom menu design for you at no extra cost.
Setup is a breeze—once you have your hardware (TV + $30 Amazon Fire Stick), setup takes less than 10 minutes.
After that, update your digital menu with just a few clicks from your phone or computer.
Read on to learn how to create a professional, customized digital beer menu.
You can completely customize the look and feel of your digital beer menu with textures, patterns, fonts, logos, and branding. Designs range from rustic to modern and can include logos, specials, social media call-outs, watermarks, events, and more. Basically, if you want to include it, you can.
Here are a few examples:
These are all landscape orientation, but you can absolutely do a portrait orientation as well.
👇 Create your own digital beer menu in minutes!
Getting started/setup process
Creating your TV Menu takes just a few minutes.
First, create a page for your business on BeerMenus:
This means the only piece of equipment you need to run your TV Menu (aside from a TV) is an Amazon Fire TV Stick. We recommend the Lite, which costs just $20-$30. (Order it from Amazon here.)
Reminder: send us an email at firstname.lastname@example.org and mention you read blog post 91. We’ll credit your account for the cost of your Fire TV Stick Lite if you become a BeerMenus customer.
There are other, more robust Fire TV Sticks available, but they’re not necessary. You can learn more about your Fire TV Stick options here.
Once your Fire TV Stick arrives, just plug it into your TV’s HDMI port, follow the basic setup instructions (like connecting to wifi), download the BeerMenus TV Menus app, and enter your menu ID. Your menu will launch immediately and you’ll be fully set up in under 10 minutes!
Once your menu is set up, keeping it up-to-date is extremely easy—just update your selection on your business’s BeerMenus.com page.
You can easily update your menu using any device—computer, phone, tablet, etc.—from anywhere (i.e. you don’t have to be at your bar to update the menu).
You can also give your staff menu updating access, which allows them to update the TV displays on their own phones without having to find you or a manager.
As soon as you update your menu on BeerMenus, the change will automatically reflect on your TV menu, meaning it takes just a few seconds to update your TV Menu.
Posting specials & promoting events
You can use your TV Menu to post full screen images to promote upcoming events, special offerings, or anything else you'd like.
It's easy to reformat the graphics for any event posters you make for your TV Menu. You can upload this graphic from any device to instantly update on your TV.
Here's a "how-to" video on creating and using image specials on your TV Menu:
For more on how to create specials for your TV menu, check out this help doc.
Example special designs
Can I include other beverage types (not just beer)?
Yes! You can add all your beverages (and also food, merch, gift cards, etc.). Read more about how to add those to your menu by checking out this help doc.
Preview your menu in a digital beer menu template
It's super simple to preview your TV Menu. Just follow the steps below to preview your TV Menu without talking to a single person.
(But please keep in mind that we'd love to chat with you! 🍻)
1. Create a page for your business's BeerMenus account:
2. Add your beers on your update menu page:
3. Click the TV Menus tab at the top of your update menu page:
4. Click the blue "+ New TV menu" button:
5. As soon as you do, you'll see your basic TV Menu preview:
6. Customize your digital menu with a custom header/footer and menu settings
This is the fun part! See the next section for an in-depth look at customizations.
Customizing your TV Menu
Every day folks with no graphic design background use our TV Menu builder to create menus perfectly customized to their business. Check out the video below for a quick overview, or else read on!
By default your TV Menu will just have your business name in the header and nothing in the footer, but you can customize either to include your logo, happy hour specials, "follow us on social media," or whatever else you'd like.
There are some pre-designed themes you can choose from along the left hand side of the page:
You can just choose a theme and stick with it if you like, or you can use a theme as a starting point and continue customizing from there. Most people do the latter.
The Structure settings allow you to adjust or tweak things like:
How many menu items you want on each page
How many columns you'd like to use
Landscape or portrait layout
How you'd like to sort your beers (style, alphabetical order, etc.)
Use the content settings to include/exclude content from your menu. For example you can:
Show/hide serving type (e.g. Draft, Bottle)
Show/hide producer location
Choose which menu sections to include (maybe you only want your drafts on the TV Menu)
Once you've built out the bones of your menu, it's time for the fun part—customizing. Use the settings here to:
Build a custom header/footer (you can also do that through the live preview)
Add a background image
Add a watermark
Choose your fonts
Choose your font color
Touchless QR code menus
In response to COVID-19, we also offer customizable touchless QR Menus.
These are safe for customers and your staff, and also provide you a ton of menu flexibility, since you no longer have to worry about fitting your menu items on a certain number of pages.
Simply print off your unique QR code from your BeerMenus page. There are 3 different designs to choose from. Here's one example:
Post the code on your tables, bartop, in front of the urinal, etc. Your customers can simply open up the camera app on their phones and point it at the code to see your menu.
And the menu they're brought to is designed and built specifically for this purpose. It's unique, it's customizable, and you can include all your menus (including your food) in this one place, all of it accessible