Untappd for Business alternative: BeerMenus

Last updated November 30, 2021 · By Dylan Blake

Maybe youโ€™ve received a bunch of phone calls from the Untappd for Business sales team. Maybe a buddy in the industry mentioned it to you. Or maybe you're currently using Untappd for Business at your bar or restaurant.

Regardless, youโ€™re wondering whether itโ€™s right for your bar or restaurant, so you want to learn more.

When you're considering this, you'll certainly evaluate Untappd for Business (something you can do in our Untappd for Business: the Definitive Guide article).

But thoughtful small business owners donโ€™t stop there. Before committing to one service, they do their due diligence and investigate other similar solutions. BeerMenus is a popular Untappd for Business alternative and competitor that's very popular among brewers, beer enthusiasts, and the beer community as a whole.

However, there are significant differences between Untappd for Business and BeerMenus, and there are many cases where BeerMenus is a better fit.

Read on to learn more about Untappd for Business, BeerMenus, and which would be a better fit for your business.

Looking for an alternative to Untappd?

Give BeerMenus a free test drive

Example BeerMenus Print menu templates

Summary

BeerMenus and Untappd for Business both provide Print Menus, TV Menus, Website Menus, social media integrations, event promotion, a beer database of thousands of different beers, an Andorid and iOS mobile app, and access to local audiences.

Choose BeerMenus if you want, require, or value:

  • A more affordable option. BeerMenus costs a maximum of $599/year, with options for lower pricing. Untappd for Business will soon cost businesses $899/year.
  • A custom design for your print menu, TV menu, or website menu. With Untappd for Business, you must choose from existing themes or pay an additional fee for custom design.
  • Reaching more than just beer geeks (with BeerMenus you reach locals using search engines to find specific beers).
  • A better taproom experience. Craft breweries often prefer using BeerMenus because they find Untappd ratings unhelpful or even harmful.
  • Providing customers a safe, touchless QR code menu that's easy to read and customizable to your business. Untappd's QR Menu just sends customers to your page on Untappd.com, which is filled with advertisements and is not customizable.
  • The fastest menu updating experience.
  • Auto-populating wine and spirit descriptions and info (Untappd's database only includes beer descriptions).
  • Automated email marketing. Untappd only provides push notification marketing.
  • Empathetic, present, and engaged customer support you'd expect from a family business. Untappd is owned by a private equity company. Customers are treated accordingly.
  • Doing business with a company that values sustainability and fair and honest business practices

BeerMenus is often the best choice for businesses that sell alcohol for off-premises consumption. This is because BeerMenus helps these businesses reach locals using search engines to find specific beers and automating email marketing.

Untappdโ€™s audience is more engaged with businesses that sell beer for on premises consumption.

Choose Untappd for Business if you want, require, or value:

  • Maximum exposure to Untappdโ€™s audience.
  • Untappd sponsored badge promotions (additional monthly fee on top of Untappd for Business fee).
  • Beer info for beers not available in the US.

If the reasons to choose BeerMenus arenโ€™t important to you and your customers are very active on Untappd (i.e. you have thousands of check-ins per month), Untappd will likely be the best choice for you.

Learn more about Untappd for Business.

Should you only choose one service?

BeerMenus and Untappd reach different audiences, who use the services for different reasons, and support different marketing channels (Untappd has sponsored badges and BeerMenus reaches locals using search engines to find specific beers and automates email marketing).

Depending on where your business is located, your goals, and your budget, it could make sense to use both services.

Points of comparison

Customer experience and business practices BeerMenus Untappd
Cost $0 - $599 per year $749 - $899 per year (see below)
Free plan โœ… โŒ
Free trial period โœ… see below
Ease of use see below see below
Time it takes to update menu see below see below
Invite and manage coworker access โœ… โœ…
Try without talking to a sales person โœ… โŒ
Transparent pricing โœ… โŒ
Databases BeerMenus Untappd
Beer database โœ… โœ…
Wine database โœ… โŒ
Spirits database โœ… โŒ
Print Menus BeerMenus Untappd
Print menus โœ… โœ…
Print menu: design themes โœ… โœ…
Print menu: custom design for no additional fee โœ… โŒ
Touchless QR code menus BeerMenus Untappd
QR code menus โœ… โŒ
QR code menus: built in response to COVID pandemic โœ… โŒ
QR code menus: custom design for no additional fee โœ… โŒ
Digital Menus BeerMenus Untappd
TV Menu/Digital Board โœ… โœ…
TV Menu: custom design for no additional fee โœ… โŒ
Custom specials or ad slides on TV menus โœ… โœ…
Online Marketing BeerMenus Untappd
Website menu โœ… โœ…
Website menu: custom design for no additional fee โœ… โŒ
Google search traffic from people looking for specific beers โœ… โŒ
Email marketing โœ… โŒ
Push notification marketing โœ… โœ…
Facebook and Twitter intergration โœ… โœ…
Local audience see below see below
Promote events โœ… โœ…
Sponsored badges โŒ โœ…
Include non-beer (e.g. food, wine, etc.) items on public menus โœ… โŒ

See how BeerMenus and Untappd for Business compare across these dimensions.

Customer experience and business practices

Getting started and trying it out

With BeerMenus, you can immediately create an account and start a full featured trial without providing billing information or a phone number.

Though they now offer a trial period in some cases, they still prefer getting you into their sales funnel immediately.

The first step of that is to fill out a lead form and wait for a sales person to call you. After a sales person gives you a slideshow demo of the product over the phone (i.e. images, not a live demo of the product), Untappd pushes for you to commit to paying for the product for a year. If you push back, they may offer you the option of monthly pricing or a free trial. If you cancel Untappd for Business after a free trial or being a customer, you lose access to the data you entered.

With BeerMenus, you have 14 days to test out all features without interruption from us (unless you ask us to help). No credit card is required.

If you donโ€™t upgrade by the end of the trial, youโ€™re downgraded to the free plan. On the free plan, you can view and edit your menu, but you lose access to Pro features (Print Menus, TV menus, marketing tools). During your trial, you can contact BeerMenus support via chat, email, or phone to get questions answered or help getting set up.

BeerMenus also provides design customization for print, TV, and/or website menus during your trial for no additional fee.

Ease and speed of updating your menu

With BeerMenus, thereโ€™s one form to add/edit menu items, and you can instantly search for any item youโ€™ve already added. This means you can make menu changes in 5-10 seconds. When you select an item from the BeerMenus database, an editable version of the description is immediately loaded, so you can customize the description before you add it to your menu.

With Untappd for Business, you need to first create menu sections. After you create menu sections, you can only add/edit or search menu items one section at a time. For example, if you set up a draft list section and a bottles section, after you update your draft list you then need to navigate to your bottles list to make changes to that section.

Also, it's a two-step process to add an item to your menu on Untappd. First you search for and add the item, then you need to click on the item to add additional information (size, package type, pricing, description, etc.) Adding an item to your menu on BeerMenus is a one-step process.

Pricing

With BeerMenus, you can view pricing before, during, and after your trial, choose monthly or annual billing, and upgrade when youโ€™re ready.

Untappd does not list its prices publicly on its website or in its help docs, so there's no information to be found there.

Untappd's price had been $599 per year, but recent reports (fall of 2021) indicate that Untappd is testing a price increase to $899 for businesses new to Untappd (a 50% price increase) and to $749 for businesses who are renewing their memberships.

With this new pricing Untappd will be substantially more expensive than a BeerMenus membership.

With BeerMenus, you'll pay a maximum of $599 per year, though monthly and more inexpensive plans are available (and if you send an email to dylan at beermenus.com you'll get an additional discount :)).

Company ethos

BeerMenus was founded by two beer-loving and home-brewing brothers over 10 years ago, one of whom is still the CEO. It's a family business that's able to operate according to its values.

Untappd, based in Wilmington, North Carolina, was founded by Greg Avola and ____ in 2009. It was purchased by the company Next Glass in ___ and neither founder is involved with the business any longer.

Next Glass is essentially a private equity company, and many former customers express that their experience with Untappd felt "corporate" and that it was difficult to contact their support team if they had any questions.

Databases

BeerMenus and Untappd for Business both provide access to a beer database with descriptions, style, ABV, and brewery info. Untappdโ€™s beer coverage is broader for beers that are not sold within the United States.

Only BeerMenus provides access to wine and spirits databases with descriptions, producer, style and additional info.

Print Menus

Both services offer multiple themes to choose from and the ability to choose what information you want to show for each menu item.

Only BeerMenus offers to create a custom design for you and for no additional fee.

Untappd charges an additional fee for custom menu designs.

BeerMenus also supports customizing the number of columns and what info is shown for each item by section. For example, your draft list could be two columns and include descriptions while your bottle list is three columns and doesnโ€™t include descriptions.

Example BeerMenus Print Menus

QR code menus

Only BeerMenus offers a true QR code menu product.

In response to the COVID-19 pandemic, BeerMenus built a QR code menu product in order to provide businesses a way to get the benefits of our Print Menu product (update quickly from anywhere, beer descriptions, etc.) in the strange new world of the pandemic, where traditional paper menus no longer work for many businesses.

BeerMenus provides businesses their unique QR code (you can choose from 3 designs, depending on your customers' level of technological sophistication).

BeerMenus provides businesses their unique QR code and, like with our other menu products, QR Menus from BeerMenus are customizable to your business, so your menu will actually feel like your menu. It's the most user-friendly QR Code Menu in the beer industry.

Untappd for Business does not offer true QR code menus. Instead, the QR codes they offer bring customers to your page on untappd.com, which is full of banner advertisements and the like.

Digital / TV Menus

Both services offer multiple themes to choose from, the ability to choose what information you want to show for each menu item, and the ability to create slides for ads or specials.

Only BeerMenus offers to create a custom design for you and for no additional fee.

Untappd charges several hundred dollars for a custom TV Menu design.

Untappd for Business provides a way to show recent Untappd check-ins on your TV menu.

Online Marketing

Both services offer website menus (embed your live menu on your website), posting menu updates and announcements or specials to Facebook and Twitter, promoting events, and push notifications to people who follow your business or locals who follow a beer you add to your menu.

Only BeerMenus offers to create a custom design for your website menu for no additional fee.

Only BeerMenus enables you to reach people using Google and other search engines to find local places carrying or serving specific beers. Learn more about SEO for craft beer businesses.

Only BeerMenus enables you to automate email marketing to people who follow your business or locals who follow a beer you add to your menu. Learn more about email marketing.

Only BeerMenus enables you to include wine, spirits, food and other non-beer items on your public page.

Only Untappd for Business enables you to schedule Facebook or Twitter announcements to go live at a time in the future or to recur weekly.

Only Untappd for Business offers sponsored local badges for an additional fee.

Local Audience

Untappd is first and foremost a service for tracking what you drink. BeerMenus is first and foremost a service for deciding where to buy beer. If you want to reach beer drinkers when theyโ€™re deciding where to go, BeerMenus is the most targeted option.

BeerMenus and Untappd reach different audiences in different locations. 95% of BeerMenusโ€™s audience is in the U.S. while Untappdโ€™s audience is split between the U.S. and many other countries.

With Untappd for Business, a sales person demoing the service will show you a report of the local audience in your area. Itโ€™s unclear if youโ€™re able to see that report on an ongoing basis.

With BeerMenus, you can see your local audience in the Insights section of where you manage your business.

The primary reason people use each service is a key difference between BeerMenusโ€™s and Untappdโ€™s local audiences. In a survey of BeerMenus and Untappd users, when asked the primary reason they use Untappd, 64.9% selected to record what they drink, 15.2% selected look up beer info, 8.8% indicated the social aspect (see what friends are drinking, badges, etc.) and 10.4% selected either decide where to drink or buy beer or find places selling specific beers).

The BeerMenus audience has much more buying intent. When asked the primary reason they use BeerMenus, 88.4% selected decide where to drink or buy beer or find places selling specific beers, 4.4% selected look up beer info, and 1.6% selected find local beer events.

Looking for an alternative to Untappd?

Give BeerMenus a free test drive

Learn more about Untappd for Business.

New articles

On BeerMenus:

52,547 Places ยท 310,749 Beers