See whether BeerMenus or Untappd for Business is the right service for your bar, restaurant, brewery, bottle shop, or liquor store.
BeerMenus and Untappd for Business both provide Print Menus, TV Menus, Website Menus, social media integrations, event promotion, a beer database, and access to local audiences.
Choose BeerMenus if you want, require, or value:
- A custom design for your print menu, TV menu, or website menu
- The fastest menu updating experience
- Auto-populating wine and spirit descriptions and info
- Reaching locals using search engines to find specific beers
- Automated email marketing
- Empathetic, present, and engaged customer support
- Doing business with a company that values sustainability and fair and honest business practices
BeerMenus is often the best choice for businesses that sell alcohol for off-premises consumption. This is because BeerMenus helps these businesses reach locals using search engines to find specific beers and automating email marketing.
Untappd’s audience is more engaged with businesses that sell beer for on premises consumption.
Choose Untappd for Business if you want, require, or value:
- Maximum exposure to Untappd’s audience
- Untappd sponsored badge promotions (additional monthly fee on top of Untappd for Business fee)
- Beer info for beers not sold in the US. Untappd has a larger presence outside of the US.
If the reasons to choose BeerMenus aren’t important to you and your customers are very active on Untappd (i.e. you have thousands of check-ins per month), Untappd will likely be the best choice for you.
Should you only choose one service?
BeerMenus and Untappd reach different audiences, who use the services for different reasons, and support different marketing channels (Untappd has sponsored badges and BeerMenus reaches locals using search engines to find specific beers and automates email marketing).
Depending on where your business is located, your goals, and your budget, it could make sense to use both services.
Points of comparison
|Customer experience and business practices||BeerMenus||Untappd|
|Free trial period||✅||see below|
|Ease of use||see below||see below|
|Time it takes to update menu||see below||see below|
|Invite and manage coworker access||✅||✅|
|Try without talking to a sales person||✅||❌|
|Spirits database||✅||❌||Print Menus||BeerMenus||Untappd|
|Print menu: design themes||✅||✅|
|Print menu: custom design for no additional fee||✅||❌||Digital Menus||BeerMenus||Untappd|
|TV Menu/Digital Board||✅||✅|
|TV Menu: custom design for no additional fee||✅||❌|
|Custom specials or ad slides on TV menus||✅||✅||Online Marketing||BeerMenus||Untappd|
|Website menu: custom design for no additional fee||✅||❌|
|Google search traffic from people looking for specific beers||✅||❌|
|Push notification marketing||✅||✅|
|Facebook and Twitter intergration||✅||✅|
|Local audience||see below||see below|
|Include non-beer (e.g. food, wine, etc.) items on public menus||✅||❌|
See how BeerMenus and Untappd for Business compare across these dimensions.
Customer experience and business practices
Getting started and trying it out
With BeerMenus, you can immediately create an account and start a full featured trial without providing billing information or a phone number.
With Untappd for Business, the first step is to fill out a lead form and wait for a sales person to call you. After a sales person gives you a demo of the product over the phone, Untappd pushes for you to commit to paying for the product for a year. If you push back, they may offer you the option of monthly pricing or a free trial. If you cancel Untappd for Business after a free trial or being a customer, you lose access to the data you entered.
With BeerMenus, you have 14 days to test out all features. If you don’t upgrade by the end of the trial, you’re downgraded to the free plan. On the free plan, you can view and edit your menu, but you lose access to Pro features (Print Menus, TV menus, marketing tools). During your trial, you can contact BeerMenus support via chat, email, or phone to get questions answered or help getting set up.
BeerMenus also provides design customization for print, TV, and/or website menus during your trial for no fee.
Ease and speed of updating your menu
With BeerMenus, there’s one form to add/edit menu items, and you can instantly search for any item you’ve already added. This means you can make menu changes in 5-10 seconds. When you select an item from the BeerMenus database, an editable version of the description is immediately loaded, so you can customize the description before you add it to your menu.
With Untappd for Business, you need to first create menu sections. After you create menu sections, you can only add/edit or search menu items one section at a time. For example, if you set up a draft list section and a bottles section, after you update your draft list you then need to navigate to your bottles list to make changes to that section.
Also, it's a two-step process to add an item to your menu on Untappd. First you search for and add the item, then you need to click on the item to add additional information (size, package type, pricing, description, etc.) Adding an item to your menu on BeerMenus is a one-step process.
With BeerMenus, you can view pricing during and after your trial, choose monthly or annual billing, and upgrade when you’re ready.
With Untappd for Business, the list price has been reported to be $599 per year, but their help docs indicate they offer monthly and annual billing. They don’t list prices publicly, and we’ve heard from many businesses that pricing is open to negotiation.
BeerMenus and Untappd for Business both provide access to a beer database with descriptions, style, ABV, and brewery info. Untappd’s beer coverage is broader outside of the U.S.
Only BeerMenus provides access to wine and spirits databases with descriptions, producer, style and additional info.
Both services offer multiple themes to choose from and the ability to choose what information you want to show for each menu item.
Only BeerMenus offers to create a custom design for you and for no additional fee.
BeerMenus also supports customizing the number of columns and what info is shown for each item by section. For example, your draft list could be two columns and include descriptions while your bottle list is three columns and doesn’t include descriptions.
Digital / TV Menus
Both services offer multiple themes to choose from, the ability to choose what information you want to show for each menu item, and the ability to create slides for ads or specials.
Only BeerMenus offers to create a custom design for you and for no additional fee.
Untappd for Business provides a way to show recent Untappd check-ins on your TV menu.
Both services offer website menus (embed your live menu on your website), posting menu updates and announcements or specials to Facebook and Twitter, promoting events, and push notifications to people who follow your business or locals who follow a beer you add to your menu.
Only BeerMenus offers to create a custom design for your website menu and for no additional fee.
Only BeerMenus enables you to reach people using Google and other search engines to find local places carrying or serving specific beers. Learn more about SEO for craft beer businesses.
Only BeerMenus enables you to automate email marketing to people who follow your business or locals who follow a beer you add to your menu. Learn more about email marketing.
Only BeerMenus enables you to include wine, spirits, food and other non-beer items on your public page.
Only Untappd for Business enables you to schedule Facebook or Twitter announcements to go live at a time in the future or to recur weekly.
Only Untappd for Business offers sponsored local badges for an additional fee.
BeerMenus and Untappd reach different audiences in different locations. 95% of BeerMenus’s audience is in the U.S. while Untappd’s audience is split between the U.S. and many other countries.
With Untappd for Business, a sales person demoing the service will show you a report of the local audience in your area. It’s unclear if you’re able to see that report on an ongoing basis.
With BeerMenus, you can see your local audience in the Insights section of where you manage your business.
The primary reason people use each service is a key difference between BeerMenus’s and Untappd’s local audiences. In a survey of BeerMenus and Untappd users, when asked the primary reason they use Untappd, 64.9% selected to record what they drink, 15.2% selected look up beer info, 8.8% indicated the social aspect (see what friends are drinking, badges, etc.) and 10.4% selected either decide where to drink or buy beer or find places selling specific beers).
The BeerMenus audience has much more buying intent. When asked the primary reason they use BeerMenus, 88.4% selected decide where to drink or buy beer or find places selling specific beers, 4.4% selected look up beer info, and 1.6% selected find local beer events.
Untappd is first and foremost a service for tracking what you drink while BeerMenus is first and foremost a service for deciding where to buy beer. If you want to reach beer drinkers when they’re deciding where to go, BeerMenus is the most targeted option.