Untappd is currently testing a price increase to $899/year for businesses new to Untappd (a 50% increase on their previous pricing) and $749/year for businesses renewing their memberships.
These are significant price increases—previously, Untappd’s pricing was $599 per year (though in some cases they were known to cut deals, offer monthly pricing, etc.)
Why the increase?
Since Untappd does not make its pricing public, they have not stated why they increased their pricing.
That said, the reasoning is not exactly tough to decipher: Untappd is owned by a private equity company, so they operate with a private equity mindset.
Translation: profits rank above all else, and they see an opportunity here to charge their customers more, so they’re taking it.
This price increase is not their only instance of placing profits above all else
Here are some things bars, restaurants, and breweries agree to when they sign up for Untappd for business:
Your membership fees are nonrefundable. Say, for example, you forget to cancel your membership and it automatically bills again. According to Untappd’s SAAS agreement, your membership fees are not refundable. (Note: It’s possible these terms violate
automatic renewal laws in much of the US.)
If you want to cancel your membership, you must inform Untappd 30 days prior to your renewal date. If you fail to do this, Untappd can and will charge you for your membership.
If your payment is late by any amount of time, Untappd reserves the right to assess a 1.5% late fee on your membership fee. So if the card you have on file is out of date, you had to replace it because it was compromised, etc. and they can’t bill you on schedule, you could be assessed a late fee.
This, of course, is not how you treat a partner. But Untappd doesn't want to create strong partnerships or relationships. They want to create profit.
What Untappd alternatives are there?
BeerMenus is a more affordable Untappd alternative (the maximum you'll pay is $599/year) that offers businesses very similar tools while treating them like partners instead of profit opportunities.