SWEET JANE is named for the Velvet Underground song the made famous by Lou Reed’s solo band later. We LOVE music and love our record collection. So when Mike decided to do a milkshake style NE IPA it didn’t take much brainstorming at all – was an obvious choice! Leslie (artist) and I talked about the Andy Warhol thing and he came up with the EPIC label. And the cat ears in the label are inspired by these cheesy orange cat ears we sell for $1 fundraiser, so Leslie played on that with the cat/devil ears.