“Project 12” started in the early spring when Budweiser’s 12 brewmasters across America were asked to write a unique beer recipe worthy of the Budweiser name. After internal discussion and debate, six of the recipes were chosen to be brewed in small batches. Now, after a summer-long nationwide sampling effort involving thousands of consumers at dozens of events, U.S. beer drinkers have provided feedback, which helped Budweiser decide which three beers would be available for sale in a limited-edition sampler pack this fall.
The “winning” recipes, named for the ZIP Code in which the beer was originally brewed, are from brewmasters at the Budweiser breweries in Los Angeles, St. Louis and Williamsburg, Va.
1) Budweiser Batch No. 91406 (Los Angeles):
•A deep-amber lager with 6 percent alcohol by volume (ABV).
2) Budweiser Batch No. 63118 (St. Louis):
•A deep-golden pilsner with 6 percent ABV.
3) Budweiser Batch No. 23185 (Williamsburg, Va.):
•A bourbon cask lager with 5.5 percent ABV.