BIRCUS Showman

Unapologetically aggressive, our IPA uses a variety of hops to create a blend of nuances that range from earthy to fruity to white wine. A neutral house yeast keeps the background soft to ensure this beer stays hop forward from start to finish.

Ludlow attracts a showman! William Bullock (1773-1849) traveled the world and earned his fortune as a showman presenting artifacts, ballyhoo and curiosities. He opened the museum Egyptian Hall in London in 1812, which later inspired legendary P.T. Barnum to create Barnum’s American Museum in New York City. In 1828 Bullock purchased Ludlow from Thomas D. Carneal with the unabashed vision of developing the utopian community Hygeia, named after the Greek Goddess of Health. Bullock’s dream went belly-up but his spirit lives on with BIRCUS, created in Belgium and brought to the U.S. through a licensing agreement between Matthias Vermael of Circusplaneet and Paul Miller of Circus Mojo. Like Bullock, Vermael and Miller think outside the big top.