Esther Price had a dream. To open a store. And share with the world her made-by-hand,
made-with-love confections. So for 30 years, to the bliss of taste-testers, otherwise known as family
and friends, she perfected a timeless selection of delectable sweets. In 1952, the doors to her first
store in Dayton, Ohio swung open. And the world rushed in. Esther’s chocolates quickly became, and
remain, the Midwest’s most beloved. Her secret? Some things are better sipped than said. Esther’s
Li’l Secret. A deep, delicious world of chocolate, sea salt and caramel. What’s your dream?