Fieldwork Designer N.U.G.S.

We’re being told that Gen Z doesn’t drink, so we’re going to start marketing exclusively to Gen X. Taking your soon-to-be-geriatric olfactory senses through a time machine of scent, back to when you were drinking Pale Ale at those things called house parties, and experimenting with what we all knew was a dangerous gateway hop. Regardless of what they called it in your neighborhood; Columbus, Tomahawk, Zeus, or just simply CTZ, it only took one whiff of that dankness to get you hooked. What started out as just a red solo cup of pale quickly escalated into following delivery drivers around to get your hands on the freshest bombers, only to start chasing even harder stuff, till you eventually got caught doing lines of lupulin powder off the back of a toilet at the Hooters in Mill Valley. Well guess what, we’re bringing back all of that retro hop perfection, mixed with a modern favorite in Mosaic, and smooshing loads of it into a Westcoast Pale Ale we have donned Designer Nugs. This beer is for all of you that sat through the D.A.R.E. program and left with a list of what sounded the most fun.