What does it mean? Yes, what indeed does it all mean. Meaning of course is elusive and illusive. It can’t or shouldn’t be found on the bottle. Should it? Yet what if it was? Would you begin to look for pearls of wisdom or life direction on a beer label. Perhaps it has been there all along. Since meaning is a mear illusion, perhaps we shouldn’t let it have any influence on our destiny. This particular beer refused to succummb to the illusion of meaning or allow capricious parameters to have any influence on its own fermented fate. Are you even asking the right question? Are you feeling frustrated in the emptyness? If so that could be because craig got to this beer before you, and thus theres a reason for that emptyness. Its empty. And if so perhaps there indeed is not any meaning for you here after all. Style over substance, or substance over the scriptures of style? The latter thank you very much. Twice.