The Belgian Brasserie de Mille Collines mixes the lucrative beer market in Rwanda. With the introduction of their Skol beer brand in February 2010, the company has sparked a much-anticipated competition. The Rwandan beer market has been dominated in the last fifty years of the Heineken subsidiary Bralirwa. She brewed the only known domestic brands Primus, Mützig and Lion King. The new competitors Brasserie de Mille Collines is a Belgian family company that has been successful for many years in Africa and Brazil worked. It was founded in 1960 by Michel Relecom and it came a four beers in the Congo.