Business Blog. A guide to craft beer promotion, sales, and education.

Published on October 27, 2017 by Will


Should I Upgrade to a Digital Beer Board?

Digital beer boards are attention-grabbing, easy to read, easy to update, and always display your accurate drink menu. This makes the ordering process more efficient, leading to a significant increase in beverage sales.

But how difficult is it to make the switch to digital?

The answer: It's not difficult at all—it's simple! Read on to see just how easy it is to get your own digital beer board up and running at your business.


Want to skip the read and talk to a Beer Board expert instead?

Schedule a free Digital Beer Board Consultation. We'll discuss how the beer board works and walk through the setup process.


This article will outline

  • Design options
  • Setup process
  • Equipment
  • Updating process
  • Promoting specials and events
  • Other beverage categories
  • Previewing your beer selection in a digital beer board template.
  • digital-beer-board-menu

    digital-beer-display-template


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    Published on September 25, 2017 by Will


    Create A Print Beer Menu With One Click

    Offering an organized, easy-to-read print beer menu is a great way to provide customers a quality beer drinking experience—it makes choosing beers easier, meaning your customers will spend time drinking beer instead of struggling to decide which to order.

    Print Beer Menu Example print menu—see more examples below.

    Jump Start—I'm ready to make my menu now!


    Beer Information

    Print menus from BeerMenus automatically fill in all the necessary info about each of your beers, including:

  • Description
  • ABV
  • Beer Style
  • Brewery Location

  • Customizations

    We know your menus are your menus, so there is a ton of flexibility built into the print menus. Customizations include:

  • Header (images, text, QR codes, etc.)
  • Font (size and style)
  • Menu Section Names (e.g. "Personal Favorites," "New York Beers," etc.)
  • Organized Your Way
  • Number of columns
  • Below you'll find step-by-step setup instructions as well as a few example menus.



    Want us to take care of setup and design?

    Schedule a print menu consultation. We'll walk through what you're looking for and have you printing the same day.


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    Published on June 22, 2017 by Dylan


    BeerMenus: By the Numbers

    Every spring we like to take a look back at the previous year.

    I'll be the first to admit, part of this process is self reflective/indulgent:

    Were our collaboration beers this past year better than the year prior?

    But, rest assured, we also ask—and answer—other questions.

    Namely: how many people used BeerMenus in the last year? How many times? For what?

    We want to make these stats available to the great businesses who use BeerMenus. By doing so, you'll be able to see and feel the effect of the BeerMenus community, and also understand the integral role you play in that community.

    With that goal in mind, we put together the slides below.


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    Published on June 20, 2017 by Dylan


    Local Beer Isn't Just a Trend: The Science Behind a Supreme Drinking Experience

    image description

    Some folks think beer is like a can of soup—you can leave it on the shelf until you're ready to drink it.

    But the vast majority of beer is more like a loaf of bread—it tastes best fresh from the oven, but eventually gets stale and moldy. Local beer is on the up-and-up because it's got that “fresh-from-the-oven” taste, and drinkers love that quality. When a casual drinker has a supreme drinking experience trying a local beer, they'll immediately taste the difference—and never go back to their old macro standby.

    We're not saying that you should immediately replace every brew on your tap list with a local one, but local beers are worth experimenting with because they have the opportunity to be fresher and thus better. Here's the science behind why it's worth it to serve local beers.



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    Published on May 22, 2017 by Dylan


    Digital Beer Boards at The Local Tap House of Nyack

    We recently sat down with Travis Koester, owner of The Local Tap House of Nyack. We talked about life in the bar industry, his beer program, and his Digital Beer Board.

    Digital Beer Board A screen grab of the Digital Beer Board BeerMenus Customer Success created, based on Koester's customization wishes.

    Travis Koester, owner of the Local Tap House of Nyack, has worked in the bar industry for 10 years.

    So when it finally came time for him to open a bar of his own a couple years ago, he already had a vision for it.


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    Published on May 02, 2017 by Will


    Answers: Do the FDA's new labeling requirements matter for your business?

    Update: on March 24th, the Brewer's Association released the guidance necessary to calculate beer calorie content. As a result, (and as you can read in our latest blog post here), we've successfully built our Calorie Content Generator.


    We've recently gotten a number of questions about what the FDA's new requirements on alcohol-related calorie and nutrient information mean for beer retailers. We dug into the FDA's extremely riveting (kidding, obviously) official sources and pulled out the most relevant information.

    In short: if the rules apply to you, we've got you covered. We can now display the necessary calorie information, making sure your mainstay beers comply with the new rules. If you have any questions, drop us a line at 347-927-1574 or support@beermenus.com.


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    Published on April 04, 2017 by Dylan


    Solution: FDA Beer Calorie Requirements for Chain Restaurants

    Last week the Brewer's Association unveiled their Calorie and Carbohydrate Calculator and Beer Nutrient Database. These are the basic tools chain restaurants can use to generate the calorie content they need on their menus starting May 5.

    We gave the process a shot and found it's tedious at best and an annoyance at worst.

    However, because the primary calculators have been released, not everyone will have to go through the tedious process: Our development team has filled in the final pieces of our Calorie Content Generator.

    Schedule a consultation to learn more about our Calorie Content Generator.



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    About BeerMenus

    We help craft beer fans find great beer.

    We help bars, restaurants, and beer retailers sell more craft beer and save time promoting their beer selection.

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    You can also email us, or call or text 347-927-1574.