Kyle Sherrer is the owner of Backpack Brands of Newburgh, NY, which puts out three craft brands:
- Graft Cider, a craft cider that innovates on flavors. Think cutting edge craft beer, but for cider.
- Hudson North Cider, a hazy dry cider brand that's lower in sugar than their competitors (like Austin Eastciders, for example).
- Ritual Hard Kombucha, a west-coast style hard kombucha made in NY.
Kyle's been in the cider game for a long time, so it was super interesting talking to him about how bars and restaurants can sell more cider. In Kyle's mind, cider's seat at the beverage table comes from its inextricable link to comfort and nostalgia. That link means bars and restaurants are in a great spot to sell more of it.