Business Blog. A guide to craft beer promotion, sales, and education.

Published on June 11, 2019 by Will

Create A Print Beer Menu With One Click

Providing an organized, easy-to-read print beer menu is a great way to ensure your customers spend time drinking beer instead of struggling to decide which to order.

Since 2009 we've been helping craft beer businesses create top notch printed beer menus—read on to learn how to make a fantastic-looking print menu with just one-click!

🚀 Jump Start—I'm ready to make my menu now!

Print Beer Menu Just one example print menu from our pals at Toronado in San Francisco—see many more examples below!

Continue Reading...

Published on June 04, 2019 by Will

10 Tips To Get More Followers on BeerMenus

promo pack

We all know the value of Regulars in the beer business. They come in monthly, weekly, or even daily—they're like a revenue baseline. Without them it would be hard to succeed.

But what if there was an easy way to increase that baseline? What if you could turn that monthly visitor into a weekly visitor? Or a weekly visitor into a twice-a-week visitor? The boost to your bottom line would be huge.

Enter the BeerMenus equivalent of a Regular: a Follower.

What are Followers?

Followers are people who always want to know about changes to your beer selection.

By clicking "Follow," these folks have opted into a phone and/or email marketing campaign coming from you. All you need to do is update your page. When you do, you trigger BeerMenus notifications to these folks about your updates.

These notifications come in the form of push notifications on customers' phones and via emails (which, as we recently investigated, is extremely valuable).

Increasing your BeerMenus followers means instantly increasing your marketing reach. That, in turn, will lead to a boost to your bottom line.

At this point, you probably want to increase your number of followers. Here are 10 tips to make that happen.

Continue Reading...

Published on June 04, 2019 by Dylan

Why SEO matters for Bars, Restaurants, and Beer Stores

Bell's Two Hearted

It's not always clear how search engine optimization (SEO) can benefit brick and mortar stores: attributing an in-person sale to a website view is virtually impossible.

But with more than 224 million smart phone users in the US, you can't skip thinking about SEO just because there's a missing link in your conversion funnel.

Here's why.

Continue Reading...

Published on August 16, 2018 by Dylan

Email or Social Media marketing: Where should craft beer bars and stores invest?

Customer Acquisition Image courtesy of Campaign Monitor.

Social media, in some form or another, is everywhere. Its reach feels all powerful. So if you're going to market in any sort of online way, social media is the only way to go, right?

Wrong. Email continues to be the marketing platform where businesses—regardless of size or industry— get the most bang for their buck.

Read on to see how email marketing outperforms social media marketing across the board—from ROI to new customer acquisition to good ol' trusty logic.

Continue Reading...

Published on June 04, 2018 by Dylan

Beverage Barn: Family-owned for 60+ years and attuned to changing beer trends

Beverage Barn 2 Generations three and four: Jared Kane and his son Joshua.

In the Kane family since 1961, Beverage Barn, a multi-location package store on Long Island, has seen many changes over the years.

But as Jared—the third Kane generation to work at the business—tells it, a keen eye on beer trends and a hearty adoption of modern marketing strategies has kept the Kane family on the path of success.

Continue Reading...

About BeerMenus

We help craft beer fans find great beer.

We help bars, restaurants, and beer retailers sell more craft beer and save time promoting their beer selection.

Add My Business

Have questions about selling craft beer?

Schedule a Call

You can also email us, or call or text 347-927-1574.