Business Blog. A guide to craft beer promotion, sales, and education.

Published on June 22, 2017 by Dylan

BeerMenus: By the Numbers

Every spring we like to take a look back at the previous year.

I'll be the first to admit, part of this process is self reflective/indulgent:

Were our collaboration beers this past year better than the year prior?

But, rest assured, we also ask—and answer—other questions.

Namely: how many people used BeerMenus in the last year? How many times? For what?

We want to make these stats available to the great businesses who use BeerMenus. By doing so, you'll be able to see and feel the effect of the BeerMenus community, and also understand the integral role you play in that community.

With that goal in mind, we put together the slides below.

Continue Reading...

Published on June 20, 2017 by Dylan

Local Beer Isn't Just a Trend: The Science Behind a Supreme Drinking Experience

image description

Some folks think beer is like a can of soup—you can leave it on the shelf until you're ready to drink it.

But the vast majority of beer is more like a loaf of bread—it tastes best fresh from the oven, but eventually gets stale and moldy. Local beer is on the up-and-up because it's got that “fresh-from-the-oven” taste, and drinkers love that quality. When a casual drinker has a supreme drinking experience trying a local beer, they'll immediately taste the difference—and never go back to their old macro standby.

We're not saying that you should immediately replace every brew on your tap list with a local one, but local beers are worth experimenting with because they have the opportunity to be fresher and thus better. Here's the science behind why it's worth it to serve local beers.

Continue Reading...

Published on May 22, 2017 by Dylan

Digital Beer Boards at The Local Tap House of Nyack

We recently sat down with Travis Koester, owner of The Local Tap House of Nyack. We talked about life in the bar industry, his beer program, and his Digital Beer Board.

Digital Beer Board A screen grab of the Digital Beer Board BeerMenus Customer Success created, based on Koester's customization wishes.

Travis Koester, owner of the Local Tap House of Nyack, has worked in the bar industry for 10 years.

So when it finally came time for him to open a bar of his own a couple years ago, he already had a vision for it.

Continue Reading...

Published on May 18, 2017 by Will

Should I Upgrade to a Digital Beer Board?

Many of you are wondering if it’s time to go digital and replace your chalkboards with a digital beer board. You may have started seeing bars in your area using digital displays, and you'd like to know what it takes to make the switch to a digital beer board.

This article will outline

  • Design options
  • Setup process
  • Equipment
  • Updating process
  • Promoting specials and events
  • Previewing your beer selection in a digital beer board template.
  • digital-beer-board-menu


    Continue Reading...

    Published on May 11, 2017 by Will

    Create A Print Beer Menu With One Click

    Offering an organized, easy-to-read print beer menu with beer descriptions is a great way to help your customers find beers they love and get them coming back to try new beers.

    With BeerMenus you can create a print beer menu with just one click. It automatically organizes your beer menu by serving type and beer style and automatically fills in the beer descriptions, ABV, beer style, and location for each beer you have.

    Our database of 120,000+ beers (hundreds of new beers added and updated each week) makes it easy to educate customers and staff with an up-to-date list of your current beer selection with beer descriptions, style, ABV, and location. Beer information comes straight from the breweries who manage and update their info when they release new beers so you don't have to spend time copying and pasting beer info from brewery websites.

    Continue Reading...

    Published on May 02, 2017 by Will

    Answers: Do the FDA's new labeling requirements matter for your business?

    Update: on March 24th, the Brewer's Association released the guidance necessary to calculate beer calorie content. As a result, (and as you can read in our latest blog post here), we've successfully built our Calorie Content Generator.

    We've recently gotten a number of questions about what the FDA's new requirements on alcohol-related calorie and nutrient information mean for beer retailers. We dug into the FDA's extremely riveting (kidding, obviously) official sources and pulled out the most relevant information.

    In short: if the rules apply to you, we've got you covered. We can now display the necessary calorie information, making sure your mainstay beers comply with the new rules. If you have any questions, drop us a line at 347-927-1574 or

    Continue Reading...

    Published on April 04, 2017 by Dylan

    Solution: FDA Beer Calorie Requirements for Chain Restaurants

    Last week the Brewer's Association unveiled their Calorie and Carbohydrate Calculator and Beer Nutrient Database. These are the basic tools chain restaurants can use to generate the calorie content they need on their menus starting May 5.

    We gave the process a shot and found it's tedious at best and an annoyance at worst.

    However, because the primary calculators have been released, not everyone will have to go through the tedious process: Our development team has filled in the final pieces of our Calorie Content Generator.

    Schedule a consultation to learn more about our Calorie Content Generator.

    Continue Reading...

    About BeerMenus

    We help craft beer fans find great beer.

    We help bars, restaurants, and beer retailers sell more craft beer and save time promoting their beer selection.

    Add My Business

    Have questions about selling craft beer?

    Schedule a Call

    You can also email us, or call or text 347-927-1574.