Business Blog. A guide to craft beer promotion, sales, and education.

Published on May 22, 2017 by Dylan


Digital Beer Boards at The Local Tap House of Nyack

We recently sat down with Travis Koester, owner of The Local Tap House of Nyack. We talked about life in the bar industry, his beer program, and his Digital Beer Board.

Digital Beer Board A screen grab of the Digital Beer Board BeerMenus Customer Success created, based on Koester's customization wishes.

Travis Koester, owner of the Local Tap House of Nyack, has worked in the bar industry for 10 years.

So when it finally came time for him to open a bar of his own a couple years ago, he already had a vision for it.


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Published on May 18, 2017 by Will


Should I Upgrade to a Digital Beer Board?

Many of you are wondering if it’s time to go digital and replace your chalkboards with a digital beer board. You may have started seeing bars in your area using digital displays, and you'd like to know what it takes to make the switch to a digital beer board.

This article will outline

  • Design options
  • Setup process
  • Equipment
  • Updating process
  • Promoting specials and events
  • Previewing your beer selection in a digital beer board template.
  • digital-beer-board-menu

    digital-beer-display-template


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    Published on May 11, 2017 by Will


    Create A Print Beer Menu With One Click

    Offering an organized, easy-to-read print beer menu with beer descriptions is a great way to help your customers find beers they love and get them coming back to try new beers.

    With BeerMenus you can create a print beer menu with just one click. It automatically organizes your beer menu by serving type and beer style and automatically fills in the beer descriptions, ABV, beer style, and location for each beer you have.

    Our database of 120,000+ beers (hundreds of new beers added and updated each week) makes it easy to educate customers and staff with an up-to-date list of your current beer selection with beer descriptions, style, ABV, and location. Beer information comes straight from the breweries who manage and update their info when they release new beers so you don't have to spend time copying and pasting beer info from brewery websites.


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    Published on May 02, 2017 by Will


    Answers: Do the FDA's new labeling requirements matter for your business?

    Update: on March 24th, the Brewer's Association released the guidance necessary to calculate beer calorie content. As a result, (and as you can read in our latest blog post here), we've successfully built our Calorie Content Generator.


    We've recently gotten a number of questions about what the FDA's new requirements on alcohol-related calorie and nutrient information mean for beer retailers. We dug into the FDA's extremely riveting (kidding, obviously) official sources and pulled out the most relevant information.

    In short: if the rules apply to you, we've got you covered. We can now display the necessary calorie information, making sure your mainstay beers comply with the new rules. If you have any questions, drop us a line at 347-927-1574 or support@beermenus.com.


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    Published on April 04, 2017 by Dylan


    Solution: FDA Beer Calorie Requirements for Chain Restaurants

    Last week the Brewer's Association unveiled their Calorie and Carbohydrate Calculator and Beer Nutrient Database. These are the basic tools chain restaurants can use to generate the calorie content they need on their menus starting May 5.

    We gave the process a shot and found it's tedious at best and an annoyance at worst.

    However, because the primary calculators have been released, not everyone will have to go through the tedious process: Our development team has filled in the final pieces of our Calorie Content Generator.

    Schedule a consultation to learn more about our Calorie Content Generator.



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    Published on March 07, 2017 by Dylan


    Local Beer Isn't Just a Trend: The Science Behind a Supreme Drinking Experience

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    Some folks think beer is like a can of soup—you can leave it on the shelf until you're ready to drink it.

    But the vast majority of beer is more like a loaf of bread—it tastes best fresh from the oven, but eventually gets stale and moldy. Local beer is on the up-and-up because it's got that “fresh-from-the-oven” taste, and drinkers love that quality. When a casual drinker has a supreme drinking experience trying a local beer, they'll immediately taste the difference—and never go back to their old macro standby.

    We're not saying that you should immediately replace every brew on your tap list with a local one, but local beers are worth experimenting with because they have the opportunity to be fresher and thus better. Here's the science behind why it's worth it to serve local beers.



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    Published on December 30, 2016 by Dylan


    2016 Roundup Part 4: Most Popular Beers

    Grimm Lambo Door

    Here it is, our fourth and final piece of the BeerMenus 2016 Roundup series.

    We think we saved the best for last. Below are the most popular beers of 2016, broken out by where in the US the beer was brewed: East, Midwest, or West.

    How?

    Full disclosure: we love a lot of these beers. But our palates didn't make any decisions in regards to the list. We determined the rankings by looking at unique BeerMenus page views for each beer.

    While we weren't too surprised by most beers on the list, there were a couple that left us flabbergasted. There was one big ol' Stunner in particular.

    Congrats to all breweries on the list, and thanks for making these awesome beers part of 2016.




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    Published on December 29, 2016 by Dylan


    2016 Roundup Part 3: BeerMenus Favorites

    downtown-portland-maine

    I hesitate to think how many beers the BeerMenus team consumed in 2016.

    • We had a heck of a lot of local stuff from the many great NYC breweries.
    • We made a few collaboration brews.
    • We went down to Philly for the Craft Brewer's Conference.
    • We flew to Chicago for Craft Beer Week.
    • Our co-founder Will went to Belgium and brought back some Cantillon.
    • We attended Ommegang's Belgium Comes to Cooperstown.
    • We had a company retreat in Maine in December.

    But despite the one or two beers all that entailed, everybody here at BeerMenus had one single beer that spoke to them more than the rest. Below you'll find everyone's top beer from 2016.

    If you're one of the breweries who make these great beers, thank you! And if you agree with our choices, then cheers to you!



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    Published on December 28, 2016 by Dylan


    2016 Roundup Part 2: Most Popular Craft Beer Businesses

    We were busy in 2016. 25 million people visited BeerMenus to find great beer. 50,000 new beers were added to our database. 9,000 new businesses joined the BeerMenus community. These numbers are bananas!

    Yet through it all, a number of businesses stood out for the insane amount of traffic driven to their page. Below you'll find the 10 businesses on BeerMenus that received the most page views in 2016.

    These businesses are not in any particular order, nor are they all clustered in one geographic area. From Manhattan to Wichita, sports bars to liquor stores, this list proves that craft beer is, truly, a national game.

    In fact, the only consistent fact about these businesses is that update their BeerMenus page often.

    Congrats to the businesses below on an awesome year, and good luck to all in 2017!



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    About BeerMenus

    We help craft beer fans find great beer.

    We help bars, restaurants, and beer retailers sell more craft beer and save time promoting their beer selection.

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